Who We Are

1. Marketing with an Attitude for Small Business

   Moxie Marketing, based in Austin, Texas (a city that has more moxie than most places on the planet) helps small businesses and non-profit groups grow with simple, effective and affordable marketing stuff (what's a "solution" anyway?). Moxie Marketing isn't just another consulting company that charges a high fee to tell you what to do and leaves. We won't sell you a bunch of product and let you figure out how to use it by yourself.

   With an emphasis on strategy before tactics, we have a passion to help small businesses succeed by installing a simple, step-by-step marketing system in your business.

   With our creative partner, Jolly Design, we offer an elite team of creative professionals who help your company look, sound, and feel exactly as you wish to be known.  We also have technology partners to equip you with the tools to get the job done - whether it's optimizing your web site or automated online marketing. Think of us as your one-stop-shop for all things marketing.

   We like to think that we've got the moxie to make it happen, and have a little fun along the way.

2. Moxie Mission & Vision

   Moxie Mission: To help small business owners achieve the dreams they had when they started their company. We do this by teaching you a simple, easy-to-follow, systematic approach to marketing, and offering quality creative services and tactics to put it all together.

   Moxie Vision: To inspire every client to believe that they are not just an owner, manager or employee, but a marketer who must "be the brand."

3. About our Founder:  Chief Marketing Guy Rick L'Amie

   Rick L'Amie started Moxie Marketing because he has a passion to help small business succeed.  With a Master's in Mass Communications from Texas Tech University, Rick has more than 25 years of experience providing marketing communications and public relations services to small businesses as well as Fortune 500 companies and non-profits such as  Travelocity, Whole Foods Market, La Madeleine French Cafe, Verizon Wireless, The Michael and Susan Dell Foundation, TCU, Capital Metro and more. He became a fan of Duct Tape Marketing when he couldn't put down the best-selling book by John Jantsch.  (It was really sticky - pun intended.) John invited Rick to become an authorized Duct Tape Marketing coach - the first one in Austin.

4. Making a Difference: Giving Back

   We recognize the responsibility of every individual, business or organization to give back. Lending time, energy and resources, Moxie Marketing supports a number of causes.

   We support the vital mission of Opportunity International's OptINnow to end global poverty. Opportunity International provides small business loans, savings, insurance and training to people living in poverty in the developing world. Clients in over 25 countries use these financial services to start or expand a business, develop a steady income, provide for their families and create jobs for their neighbors. Motivated by Jesus Christ's call to serve the poor, Opportunity serves all people regardless of race, religion, ethnicity or gender.

5. What's in a name:  The Moxie Story

   Hardly anyone knows that the term "moxie" originated as the brand name for a soda in first sold as Moxie Nerve Food before the turn of the century.  Later, it was one of the first mass marketed soft drinks. The Moxie Man on the bottle implores you to "Drink Moxie" because it is distinctively different. Too different, it seems. It gave way to Coke, mostly because of a bitter aftertaste that one beverage industry writer said tastes like licorice mixed with pomade. It took a lot of moxie to drink Moxie. Moxie Soda is still around. It's a boutique soda bottled in Maine and is the state's official soft drink. But for most of us, the term moxie communicates American ingenuity, skill and know-how.

   It's the namesake for our company. In honor of a generation of post World War II small business owners that made America great. They overcame obstacles, opened hardware stores, built factories, raised families and became the backbone of the American economy. Now, more than ever, we could all use a little moxie. We ordered a case of Moxie recently.  We'd like to share it with you!